It's a good location, and nice place overall. Unfortunately the air conditioner in our room could not keep up with the Tulum summer temps at all, was a bit tough to sleep. I thought maybe it's just a Tulum thing, but the air conditioner where we stayed the next day in Tulum worked great.
Also, this wasn't a huge deal for me, because room overall was clean, but the bathroom trash from previous guest was not emptied before we arrived, including a used baby diaper.
If it was cheaper to stay here I might not mention these types of details but good to be aware if you are paying higher rates for a more premium hotel.
I like their food, just be ready to pay big city prices.