Aram Imira Plaza Hotel & Convention

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Outdoor pool
Outdoor pool

Overview of Aram Imira Plaza Hotel & Convention

Aram Imira Plaza Hotel & Convention

3.5 star property
Via Costeira beachfront hotel with outdoor pool and restaurant

6.2/10 Good

232 verified guest reviews

Property highlights

  • Free breakfast
  • Parking available
  • Pool
  • Free WiFi
  • Pet-friendly
  • Airport transfer
Via Costeira, 4077, Natal, RN, 59090-001
Main amenities
  • Daily housekeeping
  • On the beach
  • Restaurant and bar/lounge
  • Outdoor pool
  • Outdoor tennis court
  • Fitness center
  • Steam room
  • Self parking
  • Children's pool
  • Pool bar
  • Room service
  • Coffee shop/cafe
For families
  • Children stay free
  • Free cribs/infant beds
  • Children's pool
  • Private bathroom
  • Television
  • Garden
Cleaning & safety
  • Cleaned with disinfectant
  • Contactless check-in
  • Social distancing
  • Sheets and towels washed at 60°C

Choose dates to view prices

About this area

What's nearby

  • In Via Costeira
  • Ponta Negra Beach - 4 min drive
  • Natal Convention Center - 4 min drive
  • Meio Beach - 15 min drive
  • Artist's Beach - 15 min drive
  • Praia Shopping - 5 min drive
  • Craft Fair of Ponta Negra - 9 min drive
  • Morro do Careca - 13 min drive
  • Midway Shopping Mall - 25 min drive
  • Federal University of Rio Grande do Norte - 18 min drive
  • Redinha Beach - 33 min drive

Getting around

  • Natal (NAT-Governador Aluizio Alves Intl.) - 66 min drive
  • Natal Bom Pastor Station - 12 min drive
  • Natal Station - 21 min drive
  • Natal Alecrim II Station - 29 min drive
  • Airport shuttle (surcharge)

About this property

Aram Imira Plaza Hotel & Convention

Aram Imira Plaza Hotel & Convention is a great choice for your beach stay in Natal. Guests in the mood for pampering can indulge in massages, facials, and mani/pedis, and the outdoor pool provides a splash of fun. Offering ocean views, Restaurante Taianá serves breakfast, lunch, and dinner. A poolside bar, a fitness center, and an outdoor tennis court are other highlights. Fellow travelers say good things about the helpful staff.

Cleaning and safety practices

Enhanced cleanliness measures

Disinfectant is used to clean the property
High-touch surfaces are cleaned and disinfected
Sheets and towels are washed at 60°C/140°F or hotter
Follows industry cleaning and disinfection practices of Safe Travels (WTTC - Global)

Social distancing

Contactless check-in and check-out
Social distancing measures in place
This information is provided by our partners.

At a glance

Hotel size

  • 166 rooms
  • Arranged over 3 floors


  • Check-in time from 3:00 PM - midnight
  • Minimum check-in age - 18
  • Check-out time is noon

Restrictions related to your trip

  • Check COVID-19 restrictions

Special check-in instructions

  • Guests must contact the property in advance for check-in instructions and smart lock details; front desk staff will greet guests on arrival
  • This property doesn't offer after-hours check-in
  • To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation

Required at check-in

  • Credit card, debit card, or cash deposit required for incidental charges
  • Government-issued photo ID may be required
  • Minimum check-in age is 18


  • One child (12 years old and younger) stays free when occupying the parent or guardian's room, using existing bedding
  • Parents must have child's birth certificate and photo ID*


  • No pets or service animals allowed
  • Pets allowed (dogs and cats only, 1 per room, up to 33 lbs)*
  • Pets must be supervised


  • Free WiFi in public areas


  • Onsite self parking (BRL 20.00 per day)
  • Onsite parking limited


  • Airport shuttle*

Other information

  • Smoke-free property

Property amenities

Food and drink

  • Free continental breakfast each morning 6:00 AM–10:00 AM
  • Restaurant
  • Bar/lounge
  • Poolside bar
  • Coffee shop
  • Room service (late night)
  • Snack bar/deli

Taking the kids

  • Children stay free
  • Children's pool

What to do

  • On the beach
  • Tennis
  • Shopping

Working away

  • Business center
  • Meeting rooms


  • 24-hour front desk
  • Tour/ticket assistance
  • On-site car rental
  • Dry cleaning/laundry services
  • Hair salon
  • Free newspapers in lobby
  • Luggage storage
  • Multilingual staff
  • Porter/bellhop
  • Pool loungers


  • 1 building/tower
  • Safe-deposit box at front desk
  • Garden
  • Picnic area
  • Terrace
  • Television in common areas
  • Fitness center
  • An outdoor pool
  • Arcade/game room
  • Spa services
  • Outdoor tennis court
  • Steam room


  • Upper floors accessible by stairs only

Languages spoken

  • English
  • Portuguese
  • Spanish

Room amenities

Be entertained

  • Television
  • Cable TV channels

Home comfort

  • Air conditioning (climate-controlled)
  • Minibar

Sleep well

  • Free crib/infant bed

Freshen up

  • Private bathroom
  • Shower only
  • Free toiletries
  • Hair dryer


  • Daily housekeeping

Special features


Guests can pamper themselves by indulging in the onsite spa services. Services include facials, body scrubs, body treatments, and manicures and pedicures.


Restaurante Taianá - Overlooking the ocean, this brasserie serves breakfast, lunch, and dinner.

Fees & policies

Mandatory fees

You'll be asked to pay the following charges by the property at check-in or check-out:

The charges below are included in the total price displayed:

  • New Year's Eve gala dinner fee for stays on 31 December

Optional extras

  • Airport shuttle service is offered for an extra charge

Children & extra beds

You'll be asked to pay the following charges by the property at time of service, check-in, or check-out:
  • Parents or a legal guardian traveling with children under 18 years must present the child's birth certificate and an identity card with photo (passport, for example) at the check-in. For international travels to Brazil, if just one of the parents is traveling with the child, she/he must present – in addition to the child's certificate of birth and identity card with photo – a letter authorizing the trip signed by the other parent with a notarial certification of signature. In case the parents or the legal guardian, as applicable, cannot or are unwilling to give this authorization, a judicial authorization is required. People who intend to travel to Brazil with children must consult with the Brazilian consulate before traveling for more information.


You'll be asked to pay the following charges by the property at time of service, check-in, or check-out:
  • Pets are allowed for an extra charge of BRL 70 per pet, per day


You'll be asked to pay the following charges by the property at time of service, check-in, or check-out:
  • Self parking costs BRL 20.00 per day

Hygiene & cleanliness

This property advises that enhanced cleaning and guest safety measures are currently in place.

Disinfectant is used to clean the property; commonly-touched surfaces are cleaned with disinfectant between stays; bed sheets and towels are laundered at a temperature of at least 60°C/140°F.

Social distancing measures are in place.

Contactless check-in and contactless check-out are available.

This property affirms that it adheres to the cleaning and disinfection practices of Safe Travels (WTTC - Global).


Only registered guests are allowed in the guestrooms.

This property does not have elevators.

The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation.

This property accepts credit cards. Cash is not accepted.

Also known as

Hotel Imira
Hotel Imira Plaza
Imira Hotel
Imira Plaza
Imira Plaza Hotel
Imira Plaza Hotel Natal
Imira Plaza Natal
Imira Plaza Hotel Natal, Brazil
Imira Plaza Hotel
Aram Imira Plaza Convention
Aram Imira Plaza & Convention
Aram Imira Plaza Hotel Convention
Aram Imira Plaza Hotel & Convention Hotel
Aram Imira Plaza Hotel & Convention Natal
Aram Imira Plaza Hotel & Convention Hotel Natal

Frequently asked questions

Overall score and ratings






Staff & service




Property conditions & facilities



6/10 Good

Great location
For the price it’s not a bad hotel—not perfect, but a great location. The hotel has 166 rooms, is right on the beach and has several pools, a tennis court and they serve microbrew beer at the pool (so far so good!). A good many of the rooms have a view of the beach and the ocean (if you ask, the front desk will do their best to accommodate you if your booking did not include this). The space could be better used. While they have some lovely antiques scattered about and the restaurant where breakfast is served has a wonderful view overlooking the beach, there are several bars and lounge areas that appear to have used to have servers that are just used for seating. The hotel in general needs a bit of TLC (there are some problems of mold, but nothing outrageous) and there is no room service after 10 PM. We were here for Christmas vacation and the hotel was packed, but there was still adequate parking on site. Some earlier commenters noted that the hotel is a bit far from town, but it only cost about R$25 by taxi to get there, so if that’s a deal breaker, then this isn’t the place for you. Otherwise the staff were, generally, very pleasant and mostly all were helpful.
tennis court
hotel grounds
hotel grounds
pool area
Verified Expedia guest review

10/10 Exceptional

Family friendly, beautiful views of the coast!
This hotel is very accommodating and location on the beach was beautiful. To get to Natal or Ponte Negra requires a cab, so be prepared to pay for that... but not an inhibitor from me staying here again. Staff was GREAT!
Verified guest review

6/10 Good

Verified guest review

4/10 Fair

Former Beauty
Obviously a lovely hotel 20+ years ago, but VERY run down now. Despite the bad reviews ,we stayed 2 nights during the World Cup because there were not many accommodations for 3 adults in Natale for the US game. We paid almost $300 US per night and thought the price outrageous. The beds were marginally comfortable and the plumbing worked. The location is right on a beautiful beach and the breakfast was great and varied.
Verified guest review

4/10 Fair

Hotel stay
Very dirty and old hotel for the price. Towels were old and dirty, WI-FI was not working at all. A/C did not work. Elevators not working. One of the Worst experiences.
Verified Expedia guest review

4/10 Fair

Better pics than rooms
The hotel is offered as 4 star, but I would rank it 2.
Verified Expedia guest review

6/10 Good

FABIANA, 2-night trip
Verified guest review

6/10 Good

Apenas mais um hotel
Fiquei um pouco decepcionado, pois o quarto que foi disponibilizado, acredito que por ter sido uma cortesia do programa de pontuação do, foi um quarto com uma visão ruim distante do acesso da recepção e acesso ao partes do hotel. Tinha uma expectativa de ser surpreendido, por ser um diaria apenas, mas me frustrei e segue o jogo. Nao voltaria novamente neste hotel. no mais não tem nada extraordinario a relatar.
luis, 1-night trip
Verified guest review

6/10 Good

Deixou a desejar.
O hotel é grande e tem uma area verde muito bonita. Porem deixa aa desejar no cafe da manha, o quarto muito pequeno nao tinha um espelho de corpo inteiro apenas no banheiro que so dava pra ver o rosto. Tinha uma porta que separava do quarto ao lado e dava pra ouvir todo barulho dos hospedes vizinhos. Fizeram duas festas a noite e o barulho era muito alto. A estrutura das paredes sao velhas a maioria caindo aos pedaços. A piscina não é grande para o tamanho do hotel. Ainda pagamos 20 reias pelo estacionamento que é um absurdo. E 3 reais pela taxa de turismo. Eu nao volto la. O recepcionista que nos atendeu quando chegamos estava de mal humor.
1-night trip
Verified guest review

10/10 Exceptional

Roberto, 2-night family trip
Verified guest review