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The Variety by LuxUrban

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Deluxe Room | Iron/ironing board, free WiFi, bed sheets
Outdoor pool
Family Room | Iron/ironing board, free WiFi, bed sheets
Standard Room | Iron/ironing board, free WiFi, bed sheets
Standard Room | Iron/ironing board, free WiFi, bed sheets

Overview of The Variety by LuxUrban

The Variety by LuxUrban

3.0 star property
3-star hotel with outdoor pool, near Lincoln Road Mall

7.0/10 Good

252 verified guest reviews

Property highlights

  • Pool
  • Free WiFi
  • Non-smoking
  • Air conditioning
  • Restaurant
  • 24/7 front desk
1700 Alton Rd, Miami Beach, FL, 33139
Main amenities
  • 24-hour front desk
  • Outdoor pool
  • Restaurants
For families
  • Hairdryer
  • In-room climate control (air conditioning)
  • Lift
  • Outdoor swimming pools

Room options

About this area

What's nearby

  • In South Beach
  • Lincoln Road Mall - 3 min walk
  • Miami Beach Convention Center - 17 min walk
  • Collins Avenue Shopping Area - 18 min walk
  • Ocean Drive - 22 min walk
  • Miami Beach Boardwalk - 23 min walk
  • PortMiami - 38 min walk
  • Fontainebleau - 10 min drive
  • American Airlines Arena - 14 min drive
  • Downtown Miami Shopping District - 16 min drive
  • Bayside Marketplace - 19 min drive

Getting around

  • Miami, FL (MPB-Public Seaplane Base) - 14 min drive
  • Miami International Airport (MIA) - 17 min drive
  • Miami, FL (OPF-Opa Locka Executive) - 35 min drive
  • Hollywood International Airport (FLL) - 37 min drive
  • Hialeah Market Station - 14 min drive
  • Miami Airport Station - 22 min drive
  • Miami Opa-locka Station - 22 min drive


  • Yard House - 3 min walk
  • Chotto Matte - 3 min walk
  • Cvi.Che 105 - 3 min walk
  • Juvia - 4 min walk
  • Carrot Express - 2 min walk

About this property

The Variety by LuxUrban

Only 4.3 mi (6.9 km) from the airport, The Variety by LuxUrban puts you within a 10-minute drive of Collins Avenue Shopping Area and PortMiami. The outdoor pool is a great spot to take a dip, and guests can grab a bite to eat at Joliet, which serves seafood and is open for dinner. Also, Ocean Drive and Lincoln Road Mall are within a short drive.



Cleaning and safety practices

Enhanced cleanliness measures

Disinfectant is used to clean the property
High-touch surfaces are cleaned and disinfected
Sheets and towels are washed at 60°C or hotter
Follows the industry cleaning and disinfection practices of Travel in the New Normal (US Travel - USA), Safe Travels (WTTC - Global) and SafeHome (VRMA & VRHP)

Social distancing

Social distancing measures in place

Safety measures

Hand sanitiser provided
This information is provided by our partners.

At a glance

Hotel size

  • 68 rooms


  • Check-in time from 3:00 PM until anytime
  • Minimum check-in age – 18
  • Check-out time is 11:00 AM

Restrictions related to your trip

  • Check COVID-19 restrictions

Special check-in instructions

  • Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival
  • To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation

Required at check-in

  • Credit card, debit card or cash deposit required for incidental charges
  • Government-issued photo ID may be required
  • Minimum check-in age is 18


  • Free WiFi in rooms


  • No on-site parking

Other information

  • Smoke-free property

Property amenities

Food and drink

  • Restaurant


  • 24-hour front desk


  • An outdoor pool


  • Accessible bathroom (selected rooms)
  • In-room accessibility (selected rooms)
  • Lift
  • Roll-in shower (selected rooms)
  • Step-free path to entrance


  • English

Room amenities

Home comfort

  • Air conditioning (climate-controlled)
  • Iron/ironing board

Sleep well

  • Bed sheets provided

Freshen up

  • Hairdryer
  • Towels

Stay connected

  • Free WiFi

Special features


Joliet – This seafood restaurant specialises in seafood and only serves dinner. Guests can enjoy drinks at the bar.

Fees & policies


  • Pets are allowed for an extra charge of USD 500 per accommodation, per stay

Pool, spa, & gym (if applicable)

  • Pool access available from 8:00 AM to 4:00 PM

Hygiene & cleanliness

This property advises that enhanced cleaning and guest safety measures are currently in place.

Disinfectant is used to clean the property; commonly touched surfaces are cleaned with disinfectant between stays; bed sheets and towels are laundered at a temperature of at least 60°C/140°F.

Social distancing measures are in place and guests are provided with hand sanitiser.

This property affirms that it adheres to the cleaning and disinfection practices of:

  • Travel in the New Normal (US Travel - USA)
  • Safe Travels (WTTC - Global)
  • SafeHome (VRMA & VRHP)
  • Intertek Cristal (third-party expert - Global)
  • Bureau Veritas (third-party expert - Global)
  • SafeStay (AHLA - USA)
  • SGS (third-party expert - Global)


<p>This property accepts credit cards and debit cards. Cash is not accepted.</p>

Also known as

SoBeNY The Variety Hotel
SoBe's The Variety Hotel
The Variety by LuxUrban Hotel
The Variety by LuxUrban Miami Beach
The Variety Hotel Powered by LuxUrban
The Variety by LuxUrban Hotel Miami Beach

Frequently asked questions

Does The Variety by LuxUrban offer free cancellation for a full refund?
Yes, The Variety by LuxUrban does have fully refundable room rates available to book on our site. If you’ve booked a fully refundable room rate, this can be cancelled up to a few days before check-in, depending on the property's cancellation policy. Just make sure that you check this property's cancellation policy for the exact terms and conditions.
What are the cleanliness and hygiene measures currently in place at The Variety by LuxUrban?
This property confirms that disinfectant is used to clean the property. Furthermore, guests are provided with hand sanitiser and social distancing measures are in place. Please note that this information has been provided by our partners.
Is there a pool at The Variety by LuxUrban?
Yes, there's an outdoor pool. Guests have pool access from 8:00 AM to 4:00 PM.
Is parking offered on site at The Variety by LuxUrban?
Sorry, there's no on-site parking at The Variety by LuxUrban.
What are the check-in and check-out times at The Variety by LuxUrban?
You can check in from 3:00 PM - anytime. Check-out time is 11:00 AM.
Is there an on-site casino at The Variety by LuxUrban?
No, this hotel doesn't have a casino, but Magic City Casino (14-min drive) is nearby.
What is there to do at The Variety by LuxUrban and nearby?
The Variety by LuxUrban has an outdoor pool.
Are there restaurants at or near The Variety by LuxUrban?
Yes, Joliet offers seafood.
What's the area around The Variety by LuxUrban like?
The Variety by LuxUrban is a short 18-minute walk from Collins Avenue Shopping Area and 3 minutes' walk from Lincoln Road Mall.







Staff & service




Property conditions & facilities




8/10 Very good

Adequate, barely
We stayed 2 nights here before a cruise. Arrived after a long drive with a full bladder to find no restroom in the lobby, we had to go at Trader Joe's across the street - boo! Friends had to park at the hotel next door = $45 per night.The room, bed, bathroom are fine in terms of size and comfort, like a "fancy hostel" but there is nearly NO HOT WATER - it barely trickles in the faucet and shower (but have all the pressure for cold water you like)! We made it work for one shower, but were pretty annoyed for the price. Best thing about this place is the location close to the Lincoln St pedestrian mall. The pool looked decent but we didn't use it. Would not stay here again, we spent most of our time at the Kimpton next door, lucky our friends had a room there.
Erin L, 2-night trip
Verified guest review

2/10 Poor

Do not recommend!
When you walk in, it looks un-kept. We (party of 8) debated going somewhere else but thought it’d be okay for one night. As we go up the elevator and get off on our floor/s, it was dirty. The carpet had stains and there was a weird odor. Once we entered our room/s, there were dirty marks on the walls and on the bed comforter. They had a vending machine but barely any drinks in there. It was a long night and we couldn’t wait to leave.
Sheena, 1-night family trip
Verified guest review

2/10 Poor

Would not recommend for young adults
Travelling with two other 20 year old women. Felt very unsafe in the hotel as there was no security at the front door or elevator and no staff at the reception desk. Waited in the lobby for 15 minutes after entering for a staff member to come to the desk and check us in. Ended up checking out early and staying at a different hotel since we did not feel safe about staying the night here.
1-night trip with friends
Verified guest review

6/10 Good

The room was not what I expected. The beds were in bunk style which was difficult to climb onto. There was no space for toiletries in the bathroom, not even a soap dish. No one came to empty out trash or replenish towels. We lost power in the middle of the night and had no air condition for several hours in Miami with a temperature of 70 at night. I ended up checking out early.
Verified Expedia guest review

8/10 Very good

The Variety is a perfect option for those travelling on a budget. The room was clean and quite large for the price. There was a small 'bar' fridge in the room to store food in, as well as a Keurig machine in the lobby. There's also a Trader Joe's across the street to buy food at. The hotel was about a 20 minute walk from the beach.
Erin, 3-night trip with friends
Verified Expedia guest review

10/10 Exceptional

Comfortable, and beautiful pool!
This was the perfect place for our stay, and the pool, and pool area are amazing!
8-night business trip
Verified guest review

8/10 Very good

Location is pretty awesome. Hotel needs improvements as closets, tables and chairs but Location is just superb
Verified Orbitz guest review

8/10 Very good

It was ok
Verified Expedia guest review

6/10 Good

It was adequate, the price was certainly right. I would try to upgrade to a place with more amenities next time
Steven, 4-night business trip
Verified Expedia guest review

8/10 Very good

Pleased for the price
Needed a place to stay while waiting for a cruise. Convenient location, nice pool, restaurant was being renovated but there was a microwave in the lobby, a fridge in the room and a Trader Joe’s across the street. Restaurants were a few blocks away. We declined maid service during our stay. Very reasonably priced accommodations in a very expensive location.
Barbara, 3-night trip
Verified guest review