Shopping malls and large national chain-stores are always popping up in Fujinomiya. Fujinomiya City is the first place to look if you're on a search for fashion items, hobby goods, or souvenirs.

    If you're after something a bit unusual, don't forget to check out the local specialist shops and markets. The delicious local food is an obvious attraction for locals and visitors alike. Try interacting with the friendly farmers and creators of Fujinomiya and you'll have an even more satisfying experience.

    1

    Aeon Mall Fujinomiya

    The leading commercial complex in Fujinomiya City has everything you could possibly want

    • Food
    • Couples
    • Families
    • Shoppers
    • Nightlife

    Aeon Mall Fujinomiya is a huge shopping mall that brings in shoppers from Fujinomiya City and beyond. Located in front of Fujinomiya Station, the mall is close to all the main tourist destinations and has a wide range of local products, so it’s definitely worth looking in.

    Seasonal events and fairs are held here throughout the year. It’s a vibrant and lively place with restaurants, a food court, cinemas, and a game arcade. The food section brings together all the local culinary delights, so you'll have no trouble picking out souvenirs.

    Location: 1-8 Asamacho, Fujinomiya City, Shizuoka Prefecture 418-0032, Japan

    Open: Daily from 8 am to 9 pm

    Phone: +81 (0)544-68-7200

    Map

    photo by Sablier de Verrie (CC BY-SA 4.0) modified

    2

    Power Super PIAGO Fujinomiya

    Pile 'em high, sell 'em cheap!

    • Food
    • Couples
    • Families
    • Shoppers

    Power Super PIAGO Fujinomiya is a branch of the Power Super PIAGO discount supercentre chain. Much like its affiliate Don Quixote, this shop sells a wide range of daily necessities at low prices.

    If you’re going camping or are planning a barbecue in the Fujinomiya area, this is a great place to stock up on fresh meat, fish, and vegetables, side dishes, bento (boxed lunches), and sushi. The Fujinomiya yakisoba (pan-fried noodles) sold here make for excellent souvenirs.

    Location: 541 Higashiakoji, Fujinomiya City, Shizuoka Prefecture 418-0071, Japan

    Open: Daily from 8 am to 11 pm

    Phone: +81 (0)544-24-6777

    Map
    3

    Shimamura Fujinomiya

    A handy shop for children's clothes and more

    • Couples
    • Families
    • Shoppers

    Shimamura Fujinomiya is a branch store of the nationwide chain of Shimamura clothing stores. Here you can find the latest fast fashion, including reasonably-priced items based on popular anime and other characters, as well as affordable accessories. It’s cheap and cheerful.

    There are always promotions and campaigns on the go, so you’re likely to make a lucky find or grab a great bargain whenever you visit. The bedding and other home goods are also worth checking out. If you're coming by car, you'll be happy to know there's plenty of parking space too.

    Location: 34-8 Nishikoizumicho, Fujinomiya City, Shizuoka Prefecture 418-0026, Japan

    Open: Daily from 10 am to 7 pm

    Phone: +81 (0)544-28-0015

    Map
    4

    Second Street Fujinomiya

    Explore a treasure trove of recycled items and used clothing

    • Couples
    • Families
    • Shoppers

    Second Street Fujinomiya is a branch of a nationwide chain of “recycle shops”. It has the largest sales floor area and selection of items in Japan, covering pretty much every type of item you could imagine. The shop is divided into sections for tableware, interior goods, furniture, home appliances, audio equipment, musical instruments, toys, and more, which makes it’s really easy to find what you’re looking for.

    The vast selection of second-hand clothing is sorted by brand and style. You can even find items for babies and children sorted for every stage of growth. Thanks to the location of this branch, you’re also likely to find bargains among the outdoor goods on sale.

    Location: 22-4 Nishikoizumicho, Fujinomiya City, Shizuoka Prefecture 418-0026, Japan

    Open: Daily from 10 am to 8 pm

    Phone: +81 (0)544-25-7356

    Map
    5

    KOKOZURAYO

    Dive into a plate of freshly-made Fujinomiya yakisoba noodles

    • Food
    • Couples
    • Families
    • Shoppers

    KOKOZURAYO is a souvenir shop in the car park of the Fujisan Hongu Sengen Taisha shrine. This place is always bustling with tourists thanks to its wide range of local delicacies. Highlights include sausages from Asagiri Ham, yokan (sweet bean jelly) from Ueno Seika, and goma iwashi (sesame sardines) from Kikuya.

    There's also an eating space popular with the locals, where Fujinomiya yakisoba (pan-fried noodles) are cooked on an iron plate right in front of you. If you like it, you can always pick up some of the Marumo Food Industries noodles used in this dish, which are on sale inside the restaurant, as a souvenir. For dessert, don't miss the sumptuous Asagiri milk ice cream.

    Location: 1-1 Miyacho, Fujinomiya City, Shizuoka Prefecture 418-0067, Japan

    Open: Daily from 9 am to 5 pm

    Phone: +81 (0)544-24-2544

    Map
    6

    IDEBOKU Milk House

    Try a scoop of Italian-style ice cream made with fresh milk from a local dairy farm

    • Food
    • Couples
    • Families
    • Shoppers

    IDEBOKU Milk House is a milk bar and gelato shop set in the corner of a dairy farm. Its additive-free Italian-style ice cream made from fresh milk is absolutely delicious and keeps the customers returning for more. Make sure you try the yoghurt and ice cream bars too.

    Bread baked with raw milk is another popular item on the menu. At the Daichi cheese and pizza shop next to the Milk House, some makanaipan (bread prepared for staff meals) carefully baked using traditional methods is available to buy. The pizza and cheese dishes are also tasty as you'd expect.

    Location: 4404-2 Kitayama, Fujinomiya City, Shizuoka Prefecture 418-0112, Japan

    Open: Tuesday–Friday from 10 am to 5pm, Saturday–Sunday and holidays from 10 am to 6 pm (closed on Mondays)

    Phone: +81 (0)544-58-6186

    Map
    7

    S-PULSE DREAM PLAZA

    Visit Shimizu for some seafront entertainment

    • Food
    • Couples
    • Families
    • Shoppers
    • Nightlife

    S-PULSE DREAM PLAZA is a commercial complex located on the seafront, less than an hour's drive from Fujinomiya. One of the most popular tourist spots in Shimizu-ku, Shizuoka City, it houses a shopping mall, amusement park, cinema, museum, restaurants, and other facilities on the waterfront.

    Chibimarukochan Land and Shimizu Soccer Shop are 2 of the most popular destinations here. Another popular tourist attraction is the retro Shimizu Irifune Street. Take a ride on the “Dream Sky” Ferris wheel for a panoramic view as far as Mt. Fuji.

    Location: 13-15 Irifunecho, Shimizu Ward, Shizuoka City, Shizuoka Prefecture 424-0942, Japan

    Open: Daily from 10 am to 8 pm

    Phone: +81 (0)54-354-3360

    Map
    8

    Umyana

    Get the freshest vegetables and fruits imaginable

    • Food
    • Couples
    • Families
    • Shoppers

    Umyana is the Fujinomiya branch of a farmer's market operated by JA (Japan Agricultural Cooperatives). As the largest farmer's market in Shizuoka Prefecture, it not only offers a rich selection of fresh local vegetables, but also meat, fish, fruits, side dishes, processed foods, and even cut flowers.

    This is an excellent place to stop by and taste local delicacies such as Fujinomiya yakisoba (pan-fried noodles), bento (boxed lunches), donburi (rice bowls topped with various ingredients), and soft-serve ice cream. Surprisingly, fresh peanuts are the most famous item sold here, and the delicious peanut ice cream is well worth a scoop.

    Location: 123 Togami, Fujinomiya City, Shizuoka Prefecture 418-0006, Japan

    Open: Wednesday–Monday from 8.30 am to 4 pm (closed on Tuesdays)

    Phone: +81 (0)544-59-2022

    Map
    9

    Kamatei Kamabokoten

    Enjoy an exquisite fish paste made by true artisans

    • Food
    • Couples
    • Families
    • Shoppers

    Kamatei Kamabokoten is a shop that specialises in kamaboko (a hardened fish paste snack). It’s been here since the Meiji era and still has a charmingly old-fashioned façade. In fact, it’s crammed with carefully crafted fish paste products made using spring water from Mt. Fuji. If you’re looking for novel souvenirs, you could go for kamaboko in the shape of Mt. Fuji, containing cheese, sakura shrimp, and other ingredients.

    You’ll also find many other fish paste products such as hanpen (sliced fish cake), gobomaki (burdock root roll), and datemaki (sweet egg omelette), which go well with oden (a Japanese-style stew) or can be enjoyed on their own as snacks. Try grilling them and serving with soy sauce or wasabi for an extra kick.

    Location: 9-2 Miyacho, Fujinomiya City, Shizuoka Prefecture 418-0067, Japan

    Open: Thursday–Tuesday from 9 am to 4 pm (closed on Wednesdays)

    Phone: +81 (0)544-26-2814

    Map
    10

    Toda Bookstore Fujinomiya

    From the latest releases to local guidebooks

    • Couples
    • Families
    • Shoppers

    Toda Bookstore Fujinomiya is a branch of a leading bookshop chain, but it’s long been a favourite of local residents and is firmly rooted in the local community. Handily located right on the bypass, you can stop by whenever you’re exploring the city, doing some shopping, or eating out. You can find a huge selection of magazines here.

    There are also sections full of books dedicated hobbies. Stationery, calendars, and diaries are sold here as well. Check out the guidebook section if you’re looking for in-depth info on the local area.

    Location: 935 Yatatecho, Fujinomiya City, Shizuoka Prefecture 418-0072, Japan

    Open: Daily from 10 am to 9 pm

    Phone: +81 (0)544-24-4955

    Map

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